In the world of cosmetics, hair color and maintenance products require both highly specialized technologies as well as the most sensitive balance between function and effectiveness and the safety and quality of the results. Hair color in particular addresses the needs of an ever-widening audience. In the Western market, this audience is soon projected to include over a third of the population. Within this market, consumers seek products that address different needs: aesthetics and beauty above all, but also creative expression, and sometimes even extravagance. All of these needs revolve around aspects of social life, self-esteem, and feeling good about one’s appearance. With an ageing population, not only in the West, and ever-wider social networks, this means that we are operating in one of the most flourishing and promising segments of the cosmetics market, which is destined to continue to grow and affirm values such as: Quality, Reliability, Safety and Function / Results.